1. Post fresh and relevant content
Creating unique and valuable blog posts and other content is the secret sauce to driving website traffic. A research was conducted and showed that companies that blogged more than 11 times a month received seven times as many leads as those that blogged zero – one times a month.
2. Polish up your meta data and keywords
Chances are you have some old pages on your site with outdated meta data, or worse still, no meta data at all. Do a quick audit to make sure you have a keyword-rich meta description (160 characters or less including spaces), and H1 heading on every page. If you use Wordpress for your website, the free Yoast plugin makes it easy to add in essential meta data on every page.